Using SWOT Analysis to Design Organizational Structure in Small Enterprise

One of the biggest challenges MSMEs is how to manage its resources increase their business. Ani's Craft, already survives for 6 years now faces growth because lack strategic planning, ineffective HR management and unstructured organizational design. This study aims design an structure based on strategy that will help small enterprise growth. The began with identifying internal external factors influence Result shows fits conditions was WO strategy. New proposed emphasize importance company's needs by adding marketing finance divisions.